UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

 

Form 6-K

 

Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934

 

For the month of July 2025

 

Commission file number: 001-41482

 

Jeffs’Brands Ltd

(Translation of registrant’s name into English)

 

7 Mezada St.
Bnei Brak, Israel 5126112
(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annualreports under cover of Form 20-F or Form 40-F.

 

Form 20-F         Form 40-F

 

 

 

 

 

 

CONTENTS

 

On July 21, 2025, the boardof directors (the “Board”) of Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) approvedthe appointment of Mr. Eliyahu Zamir as the Company’s Chief Executive Officer, effective as of August 1, 2025.

 

Mr. Zamir will replace Mr.Viki Hakmon, who resigned from his position as the Company’s Chief Executive Officer, effective as of July 31, 2025. On July 21,2025, Mr. Hakmon also resigned from his position as a director on the Board, effective immediately. Mr. Hakmon’s resignation didnot result from any disagreements with the Company or the Board and he will continue to support the Company as a consultant to the Company’ssubsidiary, Fort Products Limited.

 

The Company expects to enterinto its standard form of indemnification agreement with Mr. Zaimr on the same terms as the indemnification agreements previously enteredinto between the Company and each of its directors and executive officers. Mr. Zamir is not a party to any transactions that are disclosableunder Item 404 of Regulation S-K.

 

Mr. Eliyahu Zamir has extensiveexperience as an executive and director in financial and public companies. He has held a variety of senior positions, including servingas an investment portfolio manager chief executive officer of an underwriting company, and as chief financial officer of Euro-Sat InvestmentsLtd. Mr. Zamir served as a director of Synopsys Ltd., a company previously traded on the TASE, as an external director and member of theaudit committee and the compensation committee of the board of directors of Formula Systems Ltd (Nasdaq: FORTY, TASE: FORTY), as a directorand member of the audit committee of the board of directors of AI Conversation Systems Ltd. and serves as an independent director of NewMedEnergy – L.P. (TASE: NWMD) since 2024. He has also provided financial advisory services to numerous companies and private equityfunds in connection with public and private offerings. Mr. Zamir holds a B.A. in business administration with a specialization in accountingand finance from the College of Management (Israel) and an M.B.A. with a specialization in finance from Ben-Gurion University (Israel).

 

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EXHIBIT INDEX

 

Exhibit No.    
99.1     Press release issued by Jeffs Brands Ltd, dated July 21, 2025, titled “Jeffs’ Brands Appoints Accomplished Capital Markets and M&A Expert as Chief Executive Officer”.

 

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SIGNATURES

 

Pursuant to the requirementsof the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereuntoduly authorized.

 

  Jeffs’ Brands Ltd
   
Date: July 21, 2025 By: /s/ Ronen Zalayet
    Ronen Zalayet
    Chief Financial Officer

 

 

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Exhibit 99.1

 

 

Jeffs’Brands Appoints Accomplished Capital Markets and Experience M&A Professional as Chief Executive Officer

 

Tel Aviv, Israel, July 21, 2025 (GLOBE NEWSWIRE) -- Jeffs’ BrandsLtd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operatingon the Amazon Marketplace, today announced the appointment of Mr. Eliyahu Zamir as the Company’s new Chief Executive Officer, effectiveas of August 1, 2025. Mr. Eliyahu Zamir will replace Mr. Viki Hakmon, who will step down from his position as the Company’s ChiefExecutive Officer, effective as of July 31, 2025. On July 21, 2025, Mr. Hakmon also resigned from the Board of Directors, effective immediately.Mr. Hakmon’s resignation did not result from any disagreements with the Company or the Board of Directors and he will continue tosupport the Company as a consultant of the Company’s subsidiary, Fort Products Limited.

 

Mr. Zamir has over two decades of experience in corporate finance,public markets, M&A, and strategic growth, having held key executive and board positions in both public and private companies acrossmultiple sectors. His background includes leading equity financing offering totaling over $150 million from institutional investors, advisingcompanies through initial public offerings (“IPO”) and pre-IPO strategies, and executing complex merger transactions.

 

Most recently, Mr. Zamir has served as a director at several publiclylisted companies, including as an independent director of NewMed Energy – L.P. (TASE: NWMD) since 2024, and as external directorand a member of the audit committee of the board of directors and the compensation committee of the board of directors of Formula SystemsLtd (Nasdaq: FORTY, TASE: FORTY). He has also led financial and strategic initiatives in the renewable energy sector in Europe, furtherdemonstrating his ability to scale companies in emerging and high-growth markets.

 

Mr. Zamir holds an MBA with a specialization in Finance from Ben-GurionUniversity (Israel) and a B.A. in Business Administration with a specialization in accounting and finance from the College of Management(Israel).

 

Jeffs’ Brands believes Mr. Zamir’s appointment marks asignificant step in positioning the Company for long-term strategic expansion, capital markets engagement and value creation for shareholders.

 

About Jeffs’ Brands

 

Jeffs’ Brands aims to transform the world of e-commerce by creatingand acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’smanagement team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to takeproducts to the next level. For more information on Jeffs’ Brands visit https://jeffsbrands.com.

 

Forward-Looking Statement Disclaimer

 

This press release contains “forward-looking statements”within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, asamended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, whichare based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identifiedby the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,”“seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” orother comparable terms. For example, the Company is using forward-looking statements when stating that the appointment of Mr. Zamir asChief Executive Officer marks a significant step in positioning the Company for long-term strategic expansion, capital market engagement,and value creation for shareholders and when discussing Mr. Zamir’s ability to scale companies in emerging and high-growth markets.Instead, they are based only on the Company’s current beliefs, expectations and assumptions regarding the future of the Company’sbusiness, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-lookingstatements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult topredict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differmaterially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements.Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicatedin the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterationsin Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and productofferings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overallglobal economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditionsin the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’spolicies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’sAnnual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”),on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-lookingstatement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments orotherwise.

 

Investor Relations Contact:

 

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com